Using Videos/Animations to Sell Your Product

The latest rage is video on the web. There are hundreds of sites that collect videos for free distribution and the online public eats it up. If you have a product to sell or a service to promote, video is the way to go. There is no on-going cost and the links back to your site will bring in traffic for years.

How can you take advantage of online videos? Use a camera and tape a good speaker while they introduce or demonstate your product. Add to that to make it stand out above all the thousands of similar videos online. You can add a professional presentation that takes the raw video, adds titles, cool transistions, graphics that clarify details, special effects and even 3d animation to show the product in operation or to show assembley, repair or adjustment. Even show interior views that are impossible in real life.

The end result is a professional presentation combining all the elements that make it memorable and effective.

We want the video to be viral. That means the average viewer is so impressed that they tell friends, post links to the video and generally spread the word. This builds traffic, whereas a more sedate video would not go viral and the number of viewers would be small. So our goal, your goal, should be to evaluate the product for anything that can be used to appeal to online viewers. That could be impressive graphics that show something they've never seen before, or a funny story that leads to the problem and your product that solves the problem. Humor may not seem like the right pathway for a product, but, used with care, it is a very effective way to attract attention. Poking fun at the problem is a way to use humor that makes your product a nice solution.

Lizardfire Studios provides, not only professional product presentations, but we also can spin the presentation for use as a viral video and post it for you to ten to fifty video sharing sites. Ask us for details and for suggestions on how you can use video with your product.